#Normalcy Bias
3 articles on Normalcy Bias — behavioral finance and market psychology from IM7 Intelligence.
The Familiarity Trap: Why Smart Decisions Miss Obvious Red Flags
Repeated exposure doesn't make danger disappear—it makes it feel normal. The Familiarity Trap explains why intelligent people overlook obvious warning signs, not because they're incapable of seeing them, but because familiarity quietly replaces caution.
The Most Dangerous Candle Is the One That Feels Safe: Why Calm Markets Can Be Deceptive
In the world of finance, danger rarely announces itself with a trumpet blast. Instead, major shifts often begin with quiet, unassuming moments, making them particularly difficult for investors to recognize. This article explores why seemingly safe periods can be the riskiest, examining the psychological biases that lull us into a false sense of security.
The First Red Candle: Why We Often Miss the Turn
It's a familiar scenario: a market that has been rallying suddenly prints a small red candle after an extended climb. In hindsight, this candle often marks the beginning of a significant pullback. But in real-time, why do traders so frequently dismiss these early warning signs? This article explores the behavioral biases that prevent us from recognizing a market turn as it unfolds, using a recent Bitcoin example to illustrate these psychological traps.