The IM7 Principles

Permanent doctrine. Quiet enforcement.

Every principle links to every article that applies it.

  1. #009

    Rewarding Impatience

    "The market doesn't need to reverse to test conviction. Sometimes it simply stops rewarding impatience."

    Behavioral Finance
  2. #010

    The Expensive Word

    "The most expensive word in trading isn't "wrong." It's "fine.""

    Decision Making
  3. #011

    False Certainty

    "The market does not reward agreement. It rewards accurate judgment after agreement disappears. Indicator agreement describes structure. Buyer conviction determines continuation. The safest-looking chart often creates the most dangerous confidence because traders stop questioning what everyone else already believes."

    Behavioral Finance
  4. #016

    Stabilization Bias:

    "..."

    Behavioral Finance
  5. #017

    Commitment Bias

    "Commitment Bias · Staw, 1976"

    Behavioral Finance
  6. #018

    Your Cost Basis Is History—Not Strategy

    "A position should be evaluated by what it deserves today, not by the price paid yesterday. Winners and losers must be managed according to current evidence, future opportunity, and predefined risk—not emotional relief."

    Behavioral Finance
  7. #021

    Markets Whisper Through Structure

    "Markets rarely announce a reversal. They whisper it through structure long before they shout it through price. Traders who evaluate each candle separately may miss the sequence revealing that conviction, demand, and market character are already changing."

    Behavioral Finance
  8. #023

    Liquidity Precedes Confidence

    "Markets do not become emotional first. They become fragile first. When liquidity begins to disappear, prices respond immediately while confidence, fear, and market narratives lag behind. Traders who recognize changes in liquidity before changes in sentiment position themselves ahead of the crowd instead of reacting with it."

    Behavioral Finance
  9. #024

    Price Captures Attention. Capital Reveals Conviction.

    "Markets rarely change because people suddenly become optimistic or fearful. They change because capital begins moving before public conviction catches up. Price reflects the visible outcome, while ETF flows reveal the underlying behavior shaping market structure. Investors who follow capital instead of emotion recognize shifts in conviction before they become obvious to the crowd."

    Behavioral Finance