Behavioral Principle
Loss Aversion
Losses hurt roughly twice as much as equivalent gains feel good, distorting risk-taking under threat.
Canonical source: Kahneman & Tversky, 1979
Articles studying this principle
When Liquidity Disappears: Why Markets Move Faster Than Emotions
Markets don't move because emotions suddenly change. More often, emotions change because liquidity disappears first. When buyers and sellers step away, even small orders can trigger outsized price movements, creating the fear, urgency, and volatility most traders mistakenly believe caused the move.
Patience or Paralysis? When Waiting Helps—and When It Costs You
Patience is one of the most celebrated virtues in trading—but not every delay is discipline. Learn how to distinguish evidence-based patience from fear-driven hesitation before missed opportunities become expensive lessons.